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No one likes awkward silence, and that means on the phone too. Customers might get more frustrated without something to listen to on holds and transfers. What type of music is best, though, and when should you play it? Find out the answers to these questions and more.
Learn everything you need to know about getting started with Google Adwords all the way down to tracking every conversion. Our Google Adwords guide can help you get on top of your budget and optimize your spending today.
Having high numbers of people viewing your website is great but it won’t help if they don’t take the action you want them to take. Whether that’s signing up for your email list, requesting a quote, or purchasing a product, they must take action. Do you know how to get your website visitors to convert?
While many consider it a nuisance, if you use interactive voice response technology correctly it can actually save your leads and customers a headache. Do you know how to take your IVR system to the next level and use it more effectively? Find out what you should be doing with the IVR you use at your company.
With the explosion of digital marketing in recent years, it might seem like direct mail has fallen by the wayside. If you employ effective call tracking techniques in your direct mail campaigns, though, you can generate some massive returns.
