Call Tracking for Marketing & Advertising
Manage Marketing Budgets
Spend your marketing dollars on the highest-performing campaigns. Determine which advertisements are most effective when you use call tracking software. Discover the source of each inbound call through a unique ID applied to each advertising campaign.
Track Keywords That Return Calls
Keyword call tracking helps marketing companies like yours determine the best PPC keyword phrases. Without the help of call tracking, you must rely on tracing analytics back to individual calls. Automate and simplify the process with keyword call tracking from Caller Insight and never worry misplaced PPC advertising dollars again.
Find out which of your company’s advertisements provide the best returns. Track calls by campaign, unique calls, calls by state, average call duration, minute usage, hours of the day the call came in, days of the week, or how the call was dispositioned.